I conduct empirical research to achieve a service’s strategic vision with aligned system designs and invent forecasting algorithms. My research is recognized by academic journals, received best paper and case awards, and covered by Kellogg Insights and Vanderbilt News. I have been invited frequently to present my research at academic institutions and review papers for top journals. My research has also received interest from a wide range of practitioners. I have solid research partnerships with firms in hospitality industries, service platforms, social media platforms, e-commerce, healthcare, and more.